Roots Soda’s mission is simple; to take the neglected fizzy drink back to its roots from everyday to once in a while. To free it from the bondage of convenience and cost. To make the best soda possible using and honouring only the best ingredients, and sending it off into a future yet unimagined.
I loved the creativity of Roots’ branding and packaging and needed an excuse to practise some Cinema 4D work, so took the HooDoo Roots bottle , and built it in Cinema 4D, then animated in After Effects.
So that my work didn’t go to waste, sitting in some forgotten folder on my desktop, I sent the finished article over to Roots for them to use as they please!